6 years ago, I was still putting my head down buried in my professional work, but I knew something was missing. And when I made the decision to raise my head up, I started to try things that were totally outside of my comfort zone, failing and getting back up again.
It has been an experience that has opened up doors of opportunities and given me the capacity to become one of the leading voices in Business Improvement and Innovation in Africa, working with over 10,000 businesses.
I have gained valuable lessons from my experience and gone ahead to become a trusted advisory to billion-dollar businesses and thousands of small to medium sized enterprises, seeing them multiply their growth by as much as 65% within a few months.
This book offers tried and tested principles on how you should think about business, growth and innovation in an ever-changing market.
Here is what’s inside:
Anurika Azubuike is the Leading Expert in Marketplace Alchemy, an Excellent Business Transformation Consultant, and one of the Influential voices in Business Improvement and Innovation in Africa.
Spanning almost two decades, she has worked with Business Founders, Leaders and Managers in various organisations across diverse industries to radically transform their Businesses by delivering quick wins and long-term results for scale and profit.
She has had a rewarding career as a Marketing Communications professional working with the most exciting brands locally and globally, providing Marketing, Strategic Communications and Reputation Management Services to companies such as Google, Procter & Gamble, CNN, European Union, Nokia, Coca-cola, Unilever, Guinness, Dell, General Electric, among a host of others, and more recently the International Finance Corporation (IFC) where she co-ordinates Internal and External Communications in Nigeria.
With her extensive, practical experience driving business growth and transformation, she created the concept, Marketplace Alchemy™ – a revolutionary process for turning businesses from ordinary to extraordinary.
Anurika is the Founder and Managing Partner at Marketplace Innovation Africa – a Management Consulting practice focused on delivering culturally-relevant strategies for Businesses in Africa for Africans. She is a graduate of Mass Communication and an alumna of University of Leicester, UK where she obtained a Masters in Business Administration.
Many businesses fail to keep up in today’s ever-changing marketplace. Truth is disruptions will never end in the marketplace and to bring your business from a stage of constantly witnessing decline in revenue to a level of rapid increase in profitability, you must learn essential strategies on what to do to see things turn around. Don’t just complain about what’s not working in your business. Get a copy of this book and you’ll be glad you did.
Going forward, when I meet founders looking for a way to make their businesses stand out and leave the competition in the dust, I give them two choices… Either spend a small fortune going to Lagos Business School to learn about innovation or simply buy Anurika’s new book ‘Marketplace Innovation’ and do what she says.
When you want to read a practical book on succeeding in a marketplace that’s always shifting, it better be the one written by Anurika Azubuike. It is a book for the times. For those who will not only read this book, but more importantly, act on the insights it provides, success definitely awaits!
Anurika was honest in this book. Her personal story and other practical stories of Mpesa in Kenya and the establishment of Zenon oil in Nigeria stood out for me. She extensively talked about ‘Marketplace Alchemy’ which I believe most Founders need in today’s marketplace that’s always changing. There were no business jargons and the strategies are insightful, thought-provoking and easy to apply.
“With practical tips and stories beginning with a story about her father’s personal life while delving into modern day strategies to take your business from invisible to irresistible, Anurika’s new book will transform your business. You owe yourself this gift.”
