Anurika Azubuike is the Leading Expert in Marketplace Alchemy, an Excellent Business Transformation Consultant, and one of the Influential voices in Business Improvement and Innovation in Africa.
Spanning almost two decades, she has worked with Business Founders, Leaders and Managers in various organisations across diverse industries to radically transform their Businesses by delivering quick wins and long-term results for scale and profit.
She has had a rewarding career as a Marketing Communications professional working with the most exciting brands locally and globally, providing Marketing, Strategic Communications and Reputation Management Services to companies such as Google, Procter & Gamble, CNN, European Union, Nokia, Coca-cola, Unilever, Guinness, Dell, General Electric, among a host of others, and more recently the International Finance Corporation (IFC) where she co-ordinates Internal and External Communications in Nigeria.
With her extensive, practical experience driving business growth and transformation, she created the concept, Marketplace Alchemy™ – a revolutionary process for turning businesses from ordinary to extraordinary.
Anurika is the Founder and Managing Partner at Marketplace Innovation Africa – a Management Consulting practice focused on delivering culturally-relevant strategies for Businesses in Africa for Africans. She is a graduate of Mass Communication and an alumna of University of Leicester, UK where she obtained a Masters in Business Administration.